As is the case for every property, the foundation for the long-term success of a hotel is laid when the project is still at a preliminary stage.  This starts with an assessment of the market, is followed by the right market positioning of the appropriate hotel and management concept and finally peaks in an efficient and profitable configuration of the building.

Normally, this preliminary project work will be carried out by means of a concept study which will define the project specifications for the implementation of the architectural concept based on the information drawn from the location profile.  In this context, an efficient area concept will be the basic requirement for a profitable operation of the hotel.