Based on their excellent knowledge of the Moroccan hotel market, Feuring Group quickly recognised the potential of a construction shell in Casablanca in 1972. Feuring was quite sure that an additional five star hotel would be able to assert itself in this seaport, provided it were carefully positioned and had an efficient financial and operational concept behind it.

Feuring set up an operating company according to Moroccan law and took care of positioning the hotel on the existing market. Feuring proved to be very successful in supervising construction work on its own behalf, coordinating the architect, investor and operator and taking on the management of the hotel during the first two operating years.

Based on Feuring‘s market studies, the company recognised Morocco’s potential as a destination for new four- to five star hotel projects. But it took time before the right kind of properties were found in those locations that were regarded suitable. Feuring examined and sifted the market for five years. During this time a number of properties were selected as possible future projects and Feuring reflected on potential contractual and financial partners.

The Royal Mansour in Casablanca for what today is Le Méridien was the first successful hotel resulting from these considerations. Another ten years were to pass by for the Le Méridien Fes, the Le Méridien Berbers Palace in Quarzazate and the Le Méridien La Tour Hassan in Rabat to follow.

The legendary Hotel La Mamounia reminds of a palace and is a combination of Moorish and Art Déco style. It is situated in a sheltered location behind the town walls of the historical part of Marrakesch. The hotel is a sanctuary of relaxation under the sun of Morocco and beyond this is a perfect expression of the Moroccan way of life.

In the scope of its cooperation with the Tourist Development Company of the Kingdom of Morocco, Feuring took on the management of the La Mamounia and was also responsible for the first major refurbishment in the nineteen-seventies.